Process of Telling the Brand Story through Space Design in Interior-Brand Interaction: The Case of Decovita Etiler Showroom Store

Abstract

The design of spaces that create an interaction area with the brand concept that makes an organization visible and unique plays an essential role in brand success. Especially in showrooms where human interaction is at the maximum, the design of the space-brand connection is critical. The process of telling the brand story through space requires analysis and research to understand the brand's values, history, culture, and vision to be reflected in the space. The stages of designing the brand-space interaction were analyzed through Decovita Showroom Store. As a result, the examined design stages start with evaluating the brand's story and the concept development phases. Then, the concept idea is designed by focusing on the brand's abstract representations, which leads to the color-texture choices and detailed decisions to be made through the space fiction.