Bridging the Gap in Traffic Safety via SWOT and TOWS Analysis within QSPM Framework

Abstract

The main focus of the current study is to enhance traffic safety policies by utilizing SWOT and TOWS analyses and to
gain a comprehensive understanding of the challenges within traffic safety management systems. The authors have
assessed several safety measures by utilizing the Quantitative Strategic Planning Matrix. This methodology combined
expert evaluations with a methodical investigation to determine the best ways to improve traffic safety. According to
the QSPM result, the application of sophisticated technologies in infrastructure (S6-T4), with a score of 5.88, is ranked
second, behind traffic law enforcement (S1-O6), which has the highest score of 6.51. On the W2-T3 scale, the harmful
consequences of inadequate access to public transportation on the usage of private vehicles received the lowest rating
of 3.98. The study's findings are significant because urban planners and legislators can use them to determine which
traffic safety interventions should be prioritized.