Globalization and the Challenge of Urban Identity

Abstract

The concept of identity has been greatly influenced by globalization, which has brought an influx of people, ideas and cultural influences to cities. This comprehensive review examines existing literature to explore how globalization has impacted the formation and preservation of identity. The study delves into the role of globalization, in shaping the social and architectural aspects of cities. It also addresses the challenges cities encounter in safeguarding their identities amidst standardization. The findings reveal that although urban identity has been significantly affected by globalization cities are actively countering these changes through preserving practices promoting local arts and culture and designing public spaces that reflect their unique character. This research enhances our understanding of the relationship between globalization and urban identity while offering insights, into how cities can retain their individuality in an evolving world.