% Arabica Bangkok: A Case Study on Spatial Design and User Interaction

Abstract

This research investigates how architectural design shapes user experience and interaction within % Arabica cafés in Bangkok, Thailand. As part of the global third-wave coffee movement, these cafés emphasize transparency, craftsmanship, and minimalist spatial expression, positioning coffee preparation as a visible and performative act. The study aims to examine how specific design elements—such as counter configuration, spatial layout, materiality, lighting, and visual openness—influence barista–customer interaction and multisensory experience. Adopting a design ethnography approach by Galen Cranz and sensory methodologies developed by Sarah Pink, the research employs on-site observation, Behavioural observation, Spatial Photo documentation. The focus on a single, globally recognized café brand allows for an in-depth analysis of how consistent design principles are adapted within a specific urban context. The study aims to contribute to architectural knowledge by identifying how spatial design strategies can enhance interaction, support educational engagement through a carefully curated sensory environment.