% Arabica Bangkok: A Case Study on Spatial Design and User Interaction

Abstract

This research investigates how architectural design shapes user experience and interaction
within % Arabica cafés in Bangkok, Thailand. As part of the global third-wave coffee
movement, these cafés emphasize transparency, craftsmanship, and minimalist spatial
expression, positioning coffee preparation as a visible and performative act. The study aims to
examine how specific design elements—such as counter configuration, spatial layout,
materiality, lighting, and visual openness—influence barista–customer interaction and
multisensory experience. Adopting a design ethnography approach by Galen Cranz and
sensory methodologies developed by Sarah Pink, the research employs on-site observation,
Behavioural observation, Spatial Photo documentation. The focus on a single, globally
recognized café brand allows for an in-depth analysis of how consistent design principles are
adapted within a specific urban context. The study aims to contribute to architectural
knowledge by identifying how spatial design strategies can enhance interaction, support
educational engagement through a carefully curated sensory environment.